SOCIAL AWARENESS

MAGAZINE SPREADS

Design Brief:

For this project, I chose a topic concerning a troublesome social issue; in this case, truth and reconciliation for education of Aboriginal Canadian students, and created two magazine spreads that reflected this matter in an engaging and esthetic way. This is a devastating and critical problem that many young Aboriginal children face in today's society, so the focus of this piece is to entice viewers to learn more about this issue by appealing to their sense of "logos"; or logic. The layout of the spreads is based on that of the Walrus Magazine, as this design would be placed in that specific publication if it were to be printed.

Throughout my design, I incorporated graphics that represented the traditional Aboriginal style of artmaking in order to pay homage to the culture that I was presenting, as well as used the colour scheme that is typically paired with it; deep crimson earth tones, with reds, browns, and blacks being the most common. This traditional-style design is mainly used on the first page as decoration for the heading, but is also carried throughout the rest of the piece in order to keep a sense of cohesion through its entirety. I also made use of photography, placing a photo of a young Native boy in a residential school on the second spread, to appeal to the reader's sense of pathos as well. I also included some small infographics that inform the viewer about the specific numbers involved in the problem in a visual and creative way, so that readers can discern the most prominent facts surrounding the issue if they are merely skimming the article, or preferably intrigue them to read further.

Ultimately, I wanted the viewer of the spreads to automatically be able to tell exactly what issue my piece involves, through its use of traditional decorative graphics and on-site photographs. 

Copyright © 2020 Ashley Sterling Lopez

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