50/50 PROMOTIONAL POSTCARDS

Design Brief:

A set of postcards used to promote the 50/50 gender initiative for the Lassonde School of Engineering, where the school aims to reach 50% women in engineering and advocates for women's equal rights in the science field. 

These postcards were created for an event that Lassonde held called THRIVE, a female mentorship program for engineering students at York University. I created three different versions, each using two of Lassonde's logo colours, and used the iconic triangle imagery of the engineering building in the background to portray their brand through the design.

Copyright © 2020 Ashley Sterling Lopez

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