UNICO REDESIGN

Design Brief:

A complete brand redesign of Unico, a Canadian food company that specializes in basic Italian canned goods. The objective of the redesign was to improve and modernize the overall aesthetic of the package designs in order to further engage potential buyers, as well as to bring the look of the brand back to its Italian roots through its visual feel. 

Unico products are a staple in Italian cooking, but the design of their packages has not changed since it was founded back in 1917, so I felt that a refresh could help them better stand out.

REDESIGNED PACKAGES

ORIGINAL PACKAGES

Copyright © 2020 Ashley Sterling Lopez

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